Industry based regulatory industries are advocates for advertising and hold the practice to standards set within the industry. Nonprofit and nongovernmental organizations both benefit from advertising as a platform to raise awareness for various causes. Businesses use advertising as an outlet for competition in the marketplace and as a way to bring attention to their goods and services. There are laws …show more content… The media and entertainment industry are both largely funded by advertising revenue and have vested interests in advertising as a business model. Advocates of the practice of advertising point out that advertising benefits the public greatly, most of our entertainment is paid for through advertising as well as the news that keeps us informed and civically engaged. Critics of advertising say that advertising is pervasive, misleading, and that it subconsciously takes advantage of the greater public. According to Arens, Schaefer, and Weigold (2015), “Advertising is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media” (p. Show More Since the establishment of the practice, advertising has been praised and criticized alike.
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